What is Traditional marketing ?
Traditional marketing are the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes: Television, Newspaper, Radio, Flyers and billboards by the roads and highways, Ads in related weekly magazines.
What is Digital Marketing ?
Digital or online marketing includes use of digital channels and platforms like: Social media like Facebook, Twitter, or Instagram, Business networking sites like LinkedIn, Promotional ads via emails, Paid pop-ups, Blogs, Clickbait links for viral content.
Significant Benefits of Digital Marketing over Traditional Marketing
1) Affordable yet Powerful Mode of Advertising and Communication
As we all know Newspaper ads, television, letters & phone calls were the key mediums of communication in traditional marketing.
These were and still are very expensive and can be called inefficient. As the cost of printing in various magazines, newspapers and delivering or distributing those can be very expensive with very less returns. Most of the times, the ad columns are even completely ignored by people.
Digital Marketing uses tools like Social Media, Emails, Chats, and are very effective. Marketing on a digital platform is much cheaper and provides higher returns. The ads can be sent to a targeted audience through inexpensive modes such as emails, saving the cost of both printing and distributing/ publishing in print media. Social Media is also quite a powerful tool in reaching out to the targeted audience.
2) Marketing Results can be Monitored with Accuracy
In traditional marketing, there are hardly any tools to analyze the effectiveness or success of the marketing campaigns. With the presence of data analytics or big data, it is now feasible to track the effectiveness of the marketing campaigns. Comparison with other potential competitors is also achievable in Digital Marketing, and after analysing results, changes can be made in the marketing strategy. Advanced tools have made it possible to measure, track and also illustrate the progress of the marketing campaigns. It also allows marketers to analyze the areas that will get your brand where you want it to be.
3) Reachout to a Global Audience
In the traditional marketing era, small scale companies or organizations were only limited to local audiences. So, consumers in and around a particular and limited geography could only be targeted through newspaper ads, pamphlets or brochures.
On the other hand in the Digital Marketing world, with the presence of social media, websites and emails one can easily target audiences far beyond a local geography. It opens up the whole world to the businesses by reaching out, in a very efficient, fast and inexpensive manner.
4) Digital marketing Provides an instant Feedback
Digital marketing broadly uses the internet to communicate to the customers about the benefits of brand. The channel of communication can be a social media platform like Facebook, Twitter, Instagram, LinkedIn and many more. It can also use its own website link in its campaigns and ask customers to visit. Whichever way a brand chooses to advertise its product on the internet, it can easily track if the customers are interested in the product or not. They can check how many customers are clicking on the link or the social media engagement around the campaign through the hashtags etc. Thus, digital marketing provides an instant and accurate feedback which was uncommon through traditional marketing methods.
Now, we know the importance of Digital marketing and realise that it will get your brand where you want it to be, and also can be concluded that it wins from traditional one. So, Is your business looking to achieve stellar digital marketing success? Do you want to push your business to the next level by opting for the right Digital Marketing services for your business? Then call us now on +91 7224061676.
