What is social media engagement?
Social media engagement refers to the public shares, likes and comments on social media pages within various social media channels. Engagement has historically been a common metric for evaluating social media performance but it doesn’t necessarily translate to sales.
With over 1.5 billion monthly users, a Facebook presence has become a necessity for both online and offline businesses. But the return on investment for social media marketing efforts is difficult, and engagement is a blanket metric that doesn’t describe how many users end up purchasing.
Measuring engagement on Social Media
Social media engagement is a vital part of any social media marketing strategy The three most popular social media sites today are Facebook, Instagram and Twitter. Each platform has its own mechanisms for users to express appreciation for individual posts and posters, which are measured differently across each platform:
Twitter: Re-tweets and followers
Facebook: Shares, likes and followers
Instagram: Likes and followers
Ways to Increase Social Media Engagement
Social Media Engagement is very necessary as you can’t drive conversions and sales without engagement. An engaged following is an audience who knows, likes, and trusts your brand. It can help fuel your sales funnel. If you feel like your audience isn’t engaged enough, it’s probably the right time to review your social media engagement strategy. Following are some of the most effective ways to increase social media engagement:
Create Original and Engaging Visuals
Presently, social media users are more engaged by visual content than written content. Incorporate images and videos into your social media posts, and you’ll increase social media engagement. There are endless possibilities of visuals you can create for social media. If you want to promote your latest research findings or a post with interesting facts, turn some useful points into infographics or you can also create an image that promotes a contest or event. You can also create visuals to promote an upcoming product launch, or to celebrate a milestone.
Schedule Your Post
Social media users aren’t online all the time. So, if you happen to post something while most of your followers are inactive, you could potentially lose out on engagement opportunities.
To increase social media engagement, find out when your followers are most likely to be online and then schedule your posts accordingly. The goal is to have them see your posts and possibly like, comment, and/or share the posts. The best times to post can differ according to many factors, such as time zone and target demographic. But it can also differ according to the social media channels you’re using. So you might have to run a few tests to see which timing works best for you on different platforms.
Use Trending Hashtags
Hashtags can dramatically increase social media engagement. While your posts may already reach your existing followers, hashtags help you engage people who aren’t already following you. When you use relevant and trending hashtags in your Twitter and Instagram posts, you improve the chances of users finding your content.You can use tools like Twitonomy to find trending hashtags in the relevant niche. Or you can use Hashtagify.me to stay updated with the latest hashtag trends. This research will help you participate in trending social media conversations. And it makes it easier for relevant users to discover your content, which can help increase social media engagement.
Take Help of influencers to share content
Assuming you have established relationships with influencers in the market such as bloggers and social media influencers, it is great to utilise these relationships to get your content shared.
Asking well-known individuals in your area of expertise to promote your posts in return for a discount or freebie is good for getting your brand seen by your prospective customers through a trusted, familiar face.
Promote Attractive Offers
Sometimes, it’s best to use tried and tested techniques to engage customers and prospects.
One such way to engage your audience is to provide them with attractive offers. Such offers can help you increase social media engagement as well as sales. You should experiment with different types of offers to figure out what your customers respond to best. However, you need to make sure that the offers you create don’t eat into your margins. Facebook makes it easy to promote offers with their “offer ad” feature. The social network allows your fans to redeem offers online or save them to be redeemed in-store.
Provide Question & Answer Sessions to users
Engaging users with Question & Answer sessions is a great way to provide users with value and gets you seen as a helpful brand. If you can offer relevant answers to customer queries and spark discussion with your prospective customers, all before your competitors, you will become the go-to seller.
With consumers becoming more impatient and wanting answers to their queries almost immediately, having a dedicated customer response team is perfect for catering to those needs. Remember – People like to buy from a brand they can trust.
The key to becoming a successful social media user is in creating engagement. We at Learning Spiral Pvt. Ltd. Raipur offer a bouquet of Digital Marketing services including Social media marketing, Search Engine Optimization, Email Marketing Management, Google Map Virtual Tours, Google Ads, Bulk SMS/ Call etc. So if you have any requirements for Digital Marketing services do give us a call on 7224061676.
