What is SEO ?
Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the Google search engine results.
Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show the results that appear higher up on the page receive an increased click through rate (CTR), and more traffic. Basically, SEO is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousands of other companies. SEO is an integral part of any digital marketing strategy and it’s one of the main services offered by any good Digital Marketing Agency.
Main Importance Of SEO for Businesses
SEO Impacts the Buying Cycle
Customers do their research. That’s one of the biggest advantages of the internet from a buyer’s perspective. It will undoubtedly impact the buying cycle in a positive way when done right. Brands must be visible in the places people need them for a worthy connection to be made.
Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answers.
SEO is Best for Business Visibility and Branding
When any user searches for your products and services, you surely want to appear as high in the search engine rankings as possible. The reasons for this are more than just the fact that you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
Thus, if you continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Which brings us to believe that SEO is important for your business.
Understanding SEO Helps You Understand the Environment of the Web
With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search. Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.
It’s a Long-Term Strategy
SEO have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.
Business growth outside of geographic boundaries
With traditional marketing, businesses often remain confined to their immediate geographic area i.e. promoting yourself with direct mail, radio broadcast, and billboards, which only people who live in your area see. With SEO, you have the opportunity to expand your reach beyond your area and also capable of doing business with people across the country.
By understanding the importance of SEO and creating an optimized site, your page can rank highly on SERPs for people in a number of different locations. When your content is relevant, it will appear regardless of whether the prospect lives next door or thousands of miles away.
Thus, SEO provides your organization with greater room to grow. You have the chance to expand your prospective audience and increase your reach.
So let us know if you want to push your business to the next level by opting for the right Digital Marketing services for your business. Send an enquiry to us on +91 7224061676
