Email stand out as amongst the most popular forms of communication today. It is thus no wonder that marketing using this medium remains a popular channel of reaching out to new customers.
Email marketing is a form of digital marketing that includes activities carried out by an organization for engaging with customers or for sending promotional messages to a groups of individuals by email.
Types of Email Marketing-
Email Newsletters-
These are the types of regular emails that are sent to a list of subscribers who have chosen to receive updates from an organization and to tell customers of current promotions, sale events etc. Email Newsletters are more than simply sales tools, they additionally help build a long-term relation with your audience.
Transactional Emails-
Transactional email is a kind of email sent to confirm an agreed-upon transaction between the sender and the beneficiary. Transactional email contains data a recipient needs and thus has high open rates and use cases include, account creation messages, buy receipts, account notifications, and social media updates like friend and follower notifications. Studies have demonstrated that transactional emails are opened 51.3% of the time, while Email Newsletters are just opened 36.6% of the time.
Direct Emails-
These are the types of emails that are used to tell customers about new products, sales and offers. They offer customers direct data about products and more often provides connection or another simple way for customers to access the product.
Let’s take a look how our email marketing strategy can help your business grow…
There are various ways by which email marketing can help drive income and sustain customer connections that develop your business. Here are 6 different ways that can help change your business:
1. Turn site visitors into customers.
2. Grow your viewers… even without a site!
3. Raise brand awareness.
4. Raise traffic to your site by sharing new content.
5. Increase sales by promoting products/services.
6. Build up customer loyalty and advocacy.
