Social Media Day is observed annually on June 30th. Social Media Day was founded in 2010 by Mashable as a way to recognize and celebrate social media’s impact on global communication.
So on this Significant day we are sharing some DO’s and Don’ts Of Social Media Marketing for your assistance.
DO’s and Don’ts Of Social Media Marketing
1) Social Media Marketing DO’s
– Know Your Target Audience
The basic rule is that social media pages of your brand should be tailored to your customer base, not based on your own personal interests. Post stories that they can relate to. That is, 80 percent of your content should be relevant to THEM, while 20 percent or less can be specifically about your business, products or services.
-Always Keep track of time for posting
Time does matter. You may Experiment by posting at different times and then analyse the results properly Find out when your followers are most active on social media and post during those timings only.
– Always Maintain one voice
Maintain one voice in every channel of your band Social media is great for sharing, but make sure your message is clear and consistent across all your channels: website, public, social media, etc.
– Try the 80/20 Rule
Do Follow the 80/20 rule. Make sure that 80% of your updates aren’t directly self-promotional, but instead provide something of value to followers For example, some interesting infographic, your commentary about a recent industry-related news story, helpful tips and tricks, or even an amusing brand-related meme can also help to follow the 80 /20 rule.
– Always Be Original
Take a chance and be creative with your posts. Help people see what makes you different from the competition. When your main goal is to bring in customers, you have to stand out and make people remember you!
– Be Innovative
You don’t have to be cutting edge to run a successful social media program. However, it doesn’t hurt to have your eyes and ears open to the latest trends. Experiment with your strategy to find new and interesting ways to present the same information to your networks.
– Provide great customer service.
Great customer service can make or break a company. Happy customers are more likely to come back and establish their loyalty towards your brand. Not only will these customers be loyal to you, but they will also be your best brand ambassadors!
DON’T Of Social Media
1) Social Media Marketing Don’ts
– Don’t share too much.
Be careful of the things you share and don’t share too much information. If you are debuting a product and post hints or pictures too early, it could destroy the whole product launch that others worked so hard to build.
– Don’t forget to network
Just as you would in real-life, always work to make connections and grow your brand by networking and building quality relationships on social media.
– Don’t forget about privacy settings
You use them on your personal profiles, so do the same with your business. Remember: Once you share something on the internet, it doesn’t go away. Sure, you can delete the post, but screenshots live forever. Taking care of privacy settings also includes protecting your passwords. Choose a password that is extremely secure and only give passwords to a select few. You don’t want your social accounts to fall into the wrong hands!
– Don’t ignore comments
It is vital to engage with your customers. With no engagement, they may feel as if you don’t care about their question, comment. It all comes back to customer service. Don’t ignore relevant comments. Use them as an opportunity to interact with your followers and show them how you address positive and negative situations.
– Never delete negative comments
Addressing negative comments shows that your company is proactive in resolving issues and that you aim to serve your customers.
– Don’t rely on automation
You always lose the personal touch with customers if it sounds like a computer is speaking to them. Humanize your brand to make the engagement experience for the customer more personable and for an invitation to them to participate more in your brand.
– Don’t like your own posts
Yes! You do like your post that’s why you posted it. But don’t “like” your own material. Instead, encourage your employees to share and like the material that is posted. Your employees can be your brand’s greatest ambassadors.
”Social Media is changing the world, and we’re all here witnessing it” So, We here at Learning spiral Offer qualitative digital marketing services across all channels of marketing by giving our clients the level of service and support they expect. Keeping in mind that digital media is the fastest and most reliable mode of marketing to target a large audience.
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