Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
With more than 500 million users, it’s a social network that provides a great marketing platform to reach potential customers from every corner of the world. Instagram presence builds brand awareness and creates lasting relationships, which result in long-term organic growth. We help brands define their Instagram strategy, branding, and develop engaging content that connects with their community so, here are some important instagram marketing tricks for your brand.
1) Do Interact with your followers Creatively
When someone takes the time to leave a comment on one of your posts, then it’s your responsibility to take out two seconds to reply to them. That simple engagement can create a loyal customer as well as a raving promoter of your brand. Also, find ways to get your followers to interact with your posts with the help of engagement posts and contests that way your brand would be showcased in front of a larger audience as well as attract new followers.
2) Do Utilize Free Instagram Tools
Instagram has recently started to roll out business and brand profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the brand or business. Along with the contact option, business profiles have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options. The more you understand about how your users are interacting with your content, the better you can make adjustments to improve your engagement further.
3) Do create new Hashtags & also take advantage of Trending ones in your posts
Hashtags are a great way to create instant engagement and also make sure you are using hashtags the correct way. A very simple strategy used for some of the larger brands is creating a hashtag that customers use to tag photos of them with the product that they just purchased.
Every time someone posts using your hashtag they are exposing all of their followers to your company and product and that’s what we call free advertising! Users can now use Instagram’s Explore feature to find posts related to trending hashtags If these trending tags are relevant to your brand, include them in posts to assist discovery.
4) Do Collaborate With Influencers For Wider Reach
The best & fastest way to reach potential customers on Instagram is through influencers who have already built an audience with a large following. More and more people are buying services or products based on what they see in their feed from the influential people they follow and the reason is because they trust them.
If you partner with the right influencer you can get your brand out in front of those users. The basic step is to try & identify a few influencers that have an audience that is relevant to your product or service.
5) Post at the Right Timings
Always remember to post at the right timings on instagram. One of the best ways to do this is to only post during peak days and hours when your followers are online. According to research, the worst days to post on Instagram are Wednesdays and Sundays while Mondays & Thursdays are the best days to post. The best times of day to post are between 8:00 AM and 9:00 AM, as well as 2:00 AM. For proper engagement & reach posting at the right timings is very important rule.
6) Do proper use of Instagram Stories and it’s new features
Instagram Stories is a good way to generate leads. Instagram stories differ from regular Instagram posts because they come in a “slideshow” format.
They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point. Rather than appearing in the news feed, Instagram Stories appear in a small area above it. The benefits of Instagram Stories for brands are truly endless as Stories are displayed at the top of follower timelines where users have a look daily.
Instagram also makes it easy to experiment with different types of content the Stories feature, like photos, short video, rewind video, live video, or Boomerangs. Face filters, text, or stickers make it easy to edit images or create fun, eye-catching visuals. Every photo and video you add will play in the same sequence that you added it. The amount of posts that you can add to Stories at any given time is unlimited, and the feature is available to all businesses globally and is no doubt very beneficial for business pages.
7) Run a contest or giveaway
Brands that run contests grow their number of followers 70% faster than those that don’t. You might notice that many brands’ contest and giveaway-related posts receive great amount of engagement. If Done correctly, social media contests can result in followers and fans We recommend running a one-time contest promotion on Instagram to test and determine whether or not contests are something you want to try for the long-term.
Thus, Instagram has dominated the social media world, with over 800 million monthly users, there’s no denying Instagram’s power and reach. An immersive social experience that allows users to explore a company’s visual identity. Instagram users value high-quality content so, Create visuals and content that provide your audience with interesting information or showcase your brand in a new & unique way. We at Learning Spiral Pvt. Ltd. Raipur offer a bouquet of Digital Marketing services including Social media marketing, Search Engine Optimization, Email Marketing Management, Google Map Virtual Tours, Google Ads, Bulk SMS/ Call etc. So if you have any requirements for Digital Marketing services do give us a call on 7224061676.
