Social media has come close to main stream media like news papers or hoardings these days in their impact and reach. It is no wonder that every political party or brand worth its name is now using some form of strategy for managing its presence on social media channels.
As a modern university or one who wants to present a progressive image to prospective students or recruiters it is mandatory that they have a well thought out presence on social media channels.
Just like a website with updated details and interactive features is a necessity so is an official page for the institute on social media sites like Facebook and Twitter. 
Prospective students given their age profile spend a very high portion on these channels and thus it is but mandatory that higher education institutes or Universities communicate through these channels. Earlier, it was hard to pick up data about the course you were searching for, you needed to either call or visit them to gain in-depth understanding. But now they are online and creating strategies to interface with their students from the form filling procedure to alumni engagement. Move over printed booklets and campus visit; students now are able to associate with their campus 24/7 with the power of social media. Colleges have considered what students are searching for, and are using social media to share their campus culture and event information with the students and their parents. Colleges are sharing campus life as it occurs using Instagram photographs, videos, tweets and more.
Social media can also be a helpful tool for students and their parents as they get valuable information about colleges/universities online. They should always remember to look for verified accounts on LinkedIn, Facebook and Twitter. These can ordinarily be found on colleges’ pages, together with the most exact & and up-to-date details about tuition fees and courses.
Going to college can be a one of the most energizing experience of a youngster’s life. Furthermore, it’s clear that now social media makes it less demanding than ever before to make a well informed life changing decision. So for imminent students, choose wisely and appreciate the next stage in your life, wherever you may wind up.
One survey found that 50% of modern universities have adopted at least one or more social networking tools. Feedback, Suggestions and remarks, Contact details/Form/Email/Phones, Library, Blog, Instant Messaging are most prominent application tools used by at least one or more central universities. It is concluded that adoption of social networking tools by all the modern universities would end up being an exceptionally solid marketing tool for advancing the usage of their valuable services.
