Marketing is important to the growth and progress of higher education organizations. Universities and schools, inspite of size, location, want to attract and retain the best and most appropriate students, and the successful enrollment begins only with a great marketing approach. Higher education, promoting helps to identify a unique brand name that will allow the appropriate students to recognize and connect with the right institution and makes sure that potential candidates have the best possible chance to register and, eventually, graduate.
As we know the higher education sector has certainly emerged in the past 2 decades and is more likely to grow in promising ways. Now a day the education marketing has exploded, with the growing need to use strong marketing approaches in higher education happens an endless stream of agencies and organizations offering marketing solutions to educational institutions.
Higher Education Marketing uses an analytics-driven strategy to support educational institutions to reach their specific student viewers through a search engine, text messages, emails and social networking sites. Although the goals of higher education marketing, such as student recruitment and brand awareness, mostly stay the same, the techniques used to obtain these goals change over time. Here we take a look at some of the new techniques universities can employ to help accomplish their marketing goals.
1. Utilize influencer marketing:
Influencer marketing helps proper targets and offers rewards that are beneficial to the industry. This marketing style is said to generate 11 times the ROI of conventional digital marketing. 2017 was the year for educational institutions to embrace influencer marketing because the survey shows that researcher searched “influencer marketing” and the searches appeared in the top three results for the year that were about greater education promotion styles. More than 75% of the participants revealed their influencer marketing would:
• Enhance brand advocacy
• Grow brand awareness
• Achieve new target audiences
• Improve share of style
2. Utilize Mobile-first approach:
As prospective students are making use of new technology to research the education options, higher education marketers are struggling to determine how to persuade them to attend their universities. Mobile marketing in higher education has always yielded a high attention and continues to do the same currently as well. Potential students will be looking for a university that satisfies them on this level. To do so, higher education marketing experts must develop a mobile strategy for each step of their campaigns. From the first website, check out from a prospective candidate to the registration process, you can make linking with your key audience easier by implementing these techniques.
1. Be Responsive
2. Make Your Emails Simpler to Read on Mobile
3. Create a Campus Visit Mobile App
4. Make a Web App for Your Course Program
5. Make the Registration Process Simpler from a Mobile Device
3. Importance of Social Media:
Social media has become the younger generation’s primary means of communicating with the world. The use of social media has also proved teacher-student and student-student connections. With social media, learners also become skilled at the use of online technology innovation in studying surroundings. Research has indicated that the use of social media in higher education has enhanced learning, improved participation and engagement, improved content dissemination that has been improved information sharing.
Apart from the use of social media for learning and training, it is also being used for building awareness and promotion. Social media enables educational institutions to provide stakeholders with information about new info plans, change policies, events, job openings, alumni engagement and institutional news. Some universities also use social media as a tool for recruiting candidates. Social media provides a perfect system to emphasize new courses, analysis and educating staff and university features in an attempt to have more candidates.
