Social media marketing is a form of online marketing that involves creating and sharing content on social media networks in order to attain marketing goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
The three primary social media channels are forums, blogs and social networks, such as Facebook, Twitter, Google Plus, Linkedin, Youtube, Instagram, Pinterest and so forth.
There are two ways of doing marketing through social media; the first one is free, which starts with making connections and increasing followers on social media, by sharing some valuable content, inviting participation from consumers, etc. The second way is paid advertising, For instance: You might have seen sponsored ads, on social media, such as facebook, twitter, etc.
Main Benefits Of Social Media Marketing
1) Engage With Customers & Improve Customer Service
The major concern of many customers today is the customer service and usually it’s crucial to understand the method of communication customers prefer and presently that method is through social media. Social media allows businesses to easily and effectively respond to customers’ queries and concerns. Moreover, by answering to customers needs in public, businesses can show the quality of their service and a certain level of transparency.
2) Growing your Brand Awareness
Social media channels introduces your brand to people and is known to be a new way to increase your visibility and make your brand more recognizable for customers.
When your brand is present on multiple social networks, your potential customers can become more familiar with your product or service. On the other hand If potential customers are unaware of your business, they won’t buy your products or be interested in your service.
3) Increment in Conversion Rates
As Social media followers tend to have more trust in your brand, it influences them to visit your site, to enjoy your products and services.Having a strong social media marketing strategy will help you generate goal oriented conversion for your brand as well as products & services. Once you start interacting with your potential customers and make them feel that they are an important part you can surely expect conversion from your social media marketing strategy.
4) Cost Effective and Build Customer Satisfaction
One of the most important benefits of Social Media Marketing is that it’s highly cost-effective. As Signing up and Creating a Social Media profile on different social platforms like Twitter, Facebook, LinkedIn, etc are free and even if you go for paid promotions on them, they are also relatively affordable than other traditional marketing methods. With various paid advertising tools on social media, you should start small and then as you start obtaining some benefits, you can tune your strategy and increase your budget for it.
SOME IMPORTANT SOCIAL MEDIA FACTS
1) 95% Online adults aged 18-34 are most likely follow a brand via social networking. Think about your audience and see where they are most likely to follow your brand.
2) 63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business. Don’t neglect social media as a crucial customer care channel.
3) 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Use social media as an effective customer service tool to increase brand engagement and win new customers.
It’s clear that social media marketing has many advantages & it is extremely powerful so if your business doesn’t already have the appropriate profiles, create them so that the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. It has been tested that no matter how big or small your business enterprise is, as long as you have the right plans and strategies for the emerging Digital Media Marketing including the most trending Social Media Marketing you will achieve the goals you have been aiming for. So, Strengthen your brand by utilizing the power of Social Media Marketing.
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