WHAT IS A CONTENT CALENDAR
A content calendar is a shareable resource that teams can use to plan all content activity. This allows you to visualize and imagine how your content would be distributed over the year. We prefer a calendar-based format, as opposed to just creating a long list of content to be published.
The purpose of a social media calendar is to provide a framework for sharing content that resonates with your audience and also sells your business.
Tips to Create A Good Content Calendar
1) Always Ensure Fresh and Unique Content
A social media content calendar is not just a planning tool— it’s a record of everything you’ve ever published. While planning new content, look back to make sure you’re not repeating yourself and also brainstorm new content ideas, review posts always allow room for strategy and creativity in your content calendar.
2) Always remember important Dates
The most basic rule for social media is to cover every important event and festival. A social media content calendar can help you stay ahead of all these social media holidays Through proper maintenance of content calendar So, make sure You won’t miss any opportunities to elevate your brand and engage with followers on special dates.
3) Always follow Consistency in scheduling posts
One must post consistently on all the social platforms as No one will want to follow you if the most recent post on your profile is from one or two years ago. Most importantly consistent posting schedule shows potential followers you are invested in the channel i.e. a follow will be worth their time. Consistent posting also supports your current followers to expect and engage with your content on a regular basis that changes to long-lasting relationships and finally this leads to sales. A social media content calendar will help you post consistently across all platforms by ensuring that content is planned and scheduled in advance.
4) Always set social media goals
It’s very important to set an end goal for every piece of content you share on social media so you can track what’s working, which types of content are getting good engagements and what to change based on campaign performance. For most social media marketers, goals fall into the categories of generating more leads and sales. At the end of each month, you want to be able to track your growth, see what worked, and accordingly set new goals for the future. Decide what you want to achieve for each category on social media and add it to a goal-setting spreadsheet.
5) Always Pre Plan Content Mix
It’s very important to determine the types of content that make sense for your brand and audience. Some common categories are Blog posts, Quotes and motivation (engaging), Product promotions, Holidays, User-generated content, Events and announcements of various campaigns. Depending on your business, your categories may look different and can be as broad or specific as you need. So you have to choose your categories, create a separate spreadsheet to use as a working library so you can plan and gather the original content, products, events, and promotions you plan to share.
Using a social media calendar will help you plan your content around smart social media goals and effectively achieve them. We at Learning Spiral Pvt. Ltd. Raipur offer a bouquet of qualitative Digital Marketing services including Social media marketing, Search Engine Optimization, Email Marketing Management, Google Map Virtual Tours, Google Ads, Bulk SMS/ Call etc. So if you have any requirements for Digital Marketing services do give us a call on 7224061676.
